On Strategy Showcase

242 Episodes

1. Classics Episode: 1962's AVIS "We Try Harder"

   Published: 8/17/2022
2. 7-Eleven on rebuilding when the idea of convenience has changed

   Published: 8/10/2022
3. Uncle Ben’s masterclass in renaming and D&I strategy “We're all Original Recipes”

   Published: 8/3/2022
4. How to turn a brand perceived as cheap into one considered awesome

   Published: 7/27/2022
5. Ludacris reframes JiF peanut butter for the non-mom target with "That Jifing Good.”

   Published: 7/22/2022
6. The New York Times' Truth Campaign with Droga5, New York

   Published: 7/12/2022
7. Standard Life's award-winning End of Career Counselor campaign from Publicis, Dublin

   Published: 7/6/2022
8. Punching back at the NRA with Sacha Baron Cohen and Leo Burnett, Chicago

   Published: 6/28/2022
9. How Michelob Ultra's "Social Athlete" strategy reframed the lite beer category

   Published: 6/23/2022
10. VW with Mary Bakarich, Group Strategy Director, Johannes Leonardo, NY

    Published: 6/17/2022
11. Marmite's tagline "you'll either love it or hate it" led this brilliant strategy and sales turnaround

    Published: 6/8/2022
12. Amazon Prime Video's "Great shows stay with you" strategy from Droga5 London

    Published: 6/2/2022
13. The B2B Institute at LinkedIn and what they're doing to help you gain the support of your CFO

    Published: 5/25/2022
14. The inspiration behind "Life insurance so good they're gonna want you dead"

    Published: 5/17/2022
15. How TBWA/Chiat/Day used “Disruption” to refresh the Nissan brand

    Published: 5/11/2022
16. Ian Leslie makes a compelling case for harnessing biased thinking in strategy

    Published: 5/1/2022
17. Orlando Wood (author of Lemon) on why creative work has been losing its effectiveness

    Published: 4/20/2022
18. How the hilarious "We do things Proper" moved Yorkshire Tea from fifth to first

    Published: 4/12/2022
19. Rethinking McDonald's in the U.K. with Thomas O'Neill and Tom Sussman

    Published: 4/6/2022
20. W+K's Martin Weigel on our industry’s unhealthy fetish with “insight” and other pitfalls

    Published: 3/15/2022