Ludacris reframes JiF peanut butter for the non-mom target with "That Jifing Good.”
On Strategy Showcase - A podcast by Fergus O’Carroll - Sundays
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After decades of “Choosy Moms Choose JiF,” how could a brand your mom served you as a kid now be the brand you choose for yourself? Publicis, New York shares the strategy story behind "That Jifing Good."
