How TBWA/Chiat/Day used “Disruption” to refresh the Nissan brand
On Strategy Showcase - A podcast by Fergus O’Carroll - Sundays
Categories:
In 2019, the brand went through TBWA’s Chiat Day’s “Disruption” planning process, which attempted to realign enterprise-wide activities around a refreshed expression of the brand’s platform. This is the strategy story.
