On Strategy Showcase

242 Episodes

1. Why McD's "Raise your Arches" set the industry ablaze and where the idea came from

   Published: 1/29/2023
2. How Folgers coffee is repositioning the brand

   Published: 1/22/2023
3. How Shake Shack's strategy elevated "quality" beyond the obvious

   Published: 1/14/2023
4. Why Edelman thinks "Trust" should be the ultimate metric

   Published: 1/8/2023
5. Mark Ritson's Top 10 Marketing Moments of 2022

   Published: 12/24/2022
6. The iconic John Lewis Christmas ads and the brand strategy that inspired them

   Published: 12/17/2022
7. Ep#6 Planning for Effective Outcomes: The downfall of media measurement in comms with Karen Nelson-Field

   Published: 12/13/2022
8. Ep#5 Planning for Effective Outcomes: The Creative Relationship, with Greg Hahn and James Hurman

   Published: 12/7/2022
9. Ep#4 Planning for Effective Outcomes: Writing Creative Briefs with Julian Cole

   Published: 11/28/2022
10. The brilliant, Grand Prix winning Rediscover Germany from Ogilvy, Frankfurt

    Published: 11/15/2022
11. Ep#3 Planning for Effective Outcomes: Metrics & Measurement with Harry Davies

    Published: 11/8/2022
12. Ep#2 Planning for Effective Outcomes: "Performance vs. Brand" with Tom Roach & Claire Strickett

    Published: 11/1/2022
13. Ep#1 Planning for Effective Outcomes: "Starting out right" with Mark Ritson

    Published: 10/26/2022
14. How Johnnie Walker's "Keep Walking" has been reinvented

    Published: 10/18/2022
15. Introduction to our “Planning for Effective Outcomes" series

    Published: 10/11/2022
16. Dan Wieden dies at 77

    Published: 10/3/2022
17. Classics Episode: 1960's VW "Think Small" campaign from DDB

    Published: 9/28/2022
18. Liquid Death: the water brand that thinks like a beer

    Published: 9/20/2022
19. James Hurman on start-ups/VCs and their dangerous skepticism of brand

    Published: 9/14/2022
20. Classics Episode: 2000's Citibank "Live Richly"

    Published: 8/23/2022