A strategist talks with Byron Sharp
On Strategy Showcase - A podcast by Fergus O’Carroll - Sundays
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Byron is the author of How Brands Grow and Director of The Ehrenberg-Bass Institute for Marketing Sciences. Some refer to him as the dark lord of effectiveness. He’s blunt and unapologetic. And I like that about him. He lives in a black and white world, so no apologies to those who live in the gray.
