On Strategy Showcase
A podcast by Fergus O’Carroll - Sundays

Categories:
242 Episodes
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Turning bar codes into cookies with OREO "Codes"
Published: 9/5/2024 -
Classics Episode: Dixons on hijacking your competitor's strengths
Published: 9/2/2024 -
Why Matthew McConaughey's helping Salesforce reposition
Published: 8/26/2024 -
How "Purpose" can lead to bad marketing, with Nick Asbury
Published: 8/18/2024 -
Classics Episode: Kit Kat on giving yourself a break
Published: 8/12/2024 -
Nike & the culture of W+K with CSO, Andy Lindblade
Published: 8/5/2024 -
Classics Episode: The Economist's "white on red" campaign
Published: 7/29/2024 -
Inside audible’s "There's more to imagine when you listen."
Published: 7/22/2024 -
How Mischief and CMO, George Felix are refreshing Chili's
Published: 7/15/2024 -
The Pre-Test Practitioners: Jon Evans, System1 & Pedr Howard, IPSOS
Published: 7/8/2024 -
CFO/CMO Series Ep#3, S&P Global
Published: 6/30/2024 -
Live from Dublin: Voices of Irish marketing
Published: 6/24/2024 -
Meet the brand-side architects of effectiveness
Published: 6/16/2024 -
How AXE deodorant rediscovered its sweet spot
Published: 6/12/2024 -
Magnum Ice Cream on creating new use occasions
Published: 6/3/2024 -
Les Binet and Sarah Carter on what's next in effectiveness
Published: 5/28/2024 -
Hendrick's Gin: the launch that ignored the norms
Published: 5/20/2024 -
Ryanair’s controversial social strategy explained
Published: 5/16/2024 -
Brand Leadership Ep#2: MGM Resorts and Chili's
Published: 5/12/2024 -
The story behind Hilton Hotels “It matters where you stay"
Published: 5/9/2024
Where marketers tell the stories behind the strategies that led to amazing campaigns.