On Strategy Showcase

A podcast by Fergus O’Carroll - Sundays

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242 Episodes

  1. Coors Light. From state of the beer to state of mind

    Published: 5/11/2025
  2. Skittles. An Effie Best-of-the-Best Winner

    Published: 5/4/2025
  3. Life after Agency Life Ep#3 (Tom Morton, Britton Taylor, Lisa Prince)

    Published: 4/27/2025
  4. On the Spot Ep2 - where planners talk about brands they've never worked on (Progressive/Chick fil-A)

    Published: 4/18/2025
  5. Debuting the U.S. version of The Long & the Short of it

    Published: 4/12/2025
  6. The Entertainer's campaign focuses on our kids charming obsessions

    Published: 4/5/2025
  7. Life After Agency Life Ep#2 (Marcus Collins, Suzanne Powers, Gareth Kay)

    Published: 3/30/2025
  8. On the Spot Ep1- where planners talk about brands they’ve never worked on

    Published: 3/23/2025
  9. The story behind Kellogg's brand refresh

    Published: 3/16/2025
  10. Live from Toronto: Rise of the Independents

    Published: 3/9/2025
  11. This B2B campaign is a masterclass in proving the effectiveness of a message

    Published: 3/3/2025
  12. Humor is Duluth's superpower in building a billion dollar brand

    Published: 2/22/2025
  13. Uber. Extending the consumer brand into a B2B world

    Published: 2/17/2025
  14. Greg Hahn and Nicole Parlapiano with the story behind Tubi's new work

    Published: 2/13/2025
  15. Planners guess how their favorite Super Bowl ads tested (it's hilarious)

    Published: 2/11/2025
  16. Procell's B2B reframe: from price to buy to cost to replace

    Published: 2/2/2025
  17. The story behind Tinder's "It Starts with a Swipe"

    Published: 1/26/2025
  18. How creating doubt created opportunity for B2B brand Informatica

    Published: 1/20/2025
  19. Tom Roach and Sarah Newman on APG's AI Initiative

    Published: 1/12/2025
  20. What happens when Disney and adam&eveDDB get together?

    Published: 1/5/2025

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Where marketers tell the stories behind the strategies that led to amazing campaigns.