On Strategy Showcase
A podcast by Fergus O’Carroll - Sundays

Categories:
242 Episodes
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Coors Light. From state of the beer to state of mind
Published: 5/11/2025 -
Skittles. An Effie Best-of-the-Best Winner
Published: 5/4/2025 -
Life after Agency Life Ep#3 (Tom Morton, Britton Taylor, Lisa Prince)
Published: 4/27/2025 -
On the Spot Ep2 - where planners talk about brands they've never worked on (Progressive/Chick fil-A)
Published: 4/18/2025 -
Debuting the U.S. version of The Long & the Short of it
Published: 4/12/2025 -
The Entertainer's campaign focuses on our kids charming obsessions
Published: 4/5/2025 -
Life After Agency Life Ep#2 (Marcus Collins, Suzanne Powers, Gareth Kay)
Published: 3/30/2025 -
On the Spot Ep1- where planners talk about brands they’ve never worked on
Published: 3/23/2025 -
The story behind Kellogg's brand refresh
Published: 3/16/2025 -
Live from Toronto: Rise of the Independents
Published: 3/9/2025 -
This B2B campaign is a masterclass in proving the effectiveness of a message
Published: 3/3/2025 -
Humor is Duluth's superpower in building a billion dollar brand
Published: 2/22/2025 -
Uber. Extending the consumer brand into a B2B world
Published: 2/17/2025 -
Greg Hahn and Nicole Parlapiano with the story behind Tubi's new work
Published: 2/13/2025 -
Planners guess how their favorite Super Bowl ads tested (it's hilarious)
Published: 2/11/2025 -
Procell's B2B reframe: from price to buy to cost to replace
Published: 2/2/2025 -
The story behind Tinder's "It Starts with a Swipe"
Published: 1/26/2025 -
How creating doubt created opportunity for B2B brand Informatica
Published: 1/20/2025 -
Tom Roach and Sarah Newman on APG's AI Initiative
Published: 1/12/2025 -
What happens when Disney and adam&eveDDB get together?
Published: 1/5/2025
Where marketers tell the stories behind the strategies that led to amazing campaigns.