33 Episodes

  1. 13. Bite-size take-away of Psychology in Communication

    Published: 4/4/2021

  2. 12. Pragmatic Toolbox to beef up your communication power

    Published: 4/4/2021

  3. 11. Briefly into emotions

    Published: 4/4/2021

  4. 10. Metacommunication - saint grail for successful behavior change

    Published: 4/4/2021

  5. 09. Peripheral Route: more examples to get the gist

    Published: 4/4/2021

  6. 08. Peripheral Route: low attention - high memory capacity & emotions

    Published: 4/4/2021

  7. 07. Central Route: its traps and how to overcome them

    Published: 4/4/2021

  8. 06. Central Route: high attention - low memory capacity

    Published: 4/4/2021

  9. 05. Two routes of communications in detail

    Published: 4/4/2021

  10. 04. From brain capacity to two routes of brand communications

    Published: 4/4/2021

  11. 03. How humans process communications

    Published: 4/4/2021

  12. 02. Why declarative evaluation of brand communications falls short of your expectation

    Published: 4/4/2021

  13. 01. Introduction to Marketing MasterClass - Psychology in Communication

    Published: 4/4/2021

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Welcome to my Marketing MasterClass Podcast. My name is Michal Szaniecki, I'm founder of Pentonica Brand Consulting, managing director at Volkswagen Group and a passionate marketer with over 15 years of experience in diverse & frequently experimental fields of marketing. The first series of 13 episodes is dedicated to the pragmatic application of Psychology in Brand Communication. Multitude of useful tips & tricks to maximize your ROMI. Subsequent episodes are dedicated to share my fresh take on important success factors in brand building. Enjoy!