The "Bless Your F**king Cooch" social moment that went viral for Mischief & EOS

On Strategy Showcase - A podcast by Fergus O’Carroll - Sundays

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How EOS and Mischief brilliantly capitalized on a TikTok moment with a genius response that went viral. CMO, Soyoung Kang and Mischief's ECD, Bianca Guimaraes share the back story of the brand and the moment.