Samsung v.s. iPhone from the book Samsung Rising by Geoffrey Cain
On Strategy Showcase - A podcast by Fergus O’Carroll - Sundays
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The story behind Samsung's challenge of the iPhone with "The next big thing is already here" campaign.
On Strategy Showcase - A podcast by Fergus O’Carroll - Sundays
The story behind Samsung's challenge of the iPhone with "The next big thing is already here" campaign.