Icelandic Tourism's enhanced reality "without silly headsets”

On Strategy Showcase - A podcast by Fergus O’Carroll - Sundays

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Ep#1 in our Travel Series. Leverage distinctive features in distinctive, humorous ways. Having to experience our world in virtual ways led to a craving for reality. And Iceland offers stunning, natural reality in spades, without silly headsets. We talk with SS+K, NY and Visit Iceland. Thanks to Kantar for supporting this series.