A look back on Snickers' strategy with the team that shaped it

On Strategy Showcase - A podcast by Fergus O’Carroll - Sundays

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Business

The real story behind "You're not you when you're hungry." MARS Wrigley's Chief Brand Officer, Rankin Carroll and BBDO's Global CSO on MARS and PepsiCo, James Miller share the backstory and its evolution across 15 years.