176. Sergio Panzarella, Founder & CEO at Food for Health (Olixir): De-Commoditizing Olive Oil with Superior Brand Building

Sergio Panzarella had a fast start to his career: shortly after graduating, he left his native Italy and moved to Geneva to join Procter & Gamble at their European Headquarters in Geneva. After a high-flying career at the Cincinnati-based giant and then, due to the Prestige Business Unit merger, at Coty, Sergio decided to take a surprising turn in his career: to disrupt the olive-oil category via a fantastic product with superior brand building. Learn about Sergio’s journey from corporate to entrepreneurship through: His background in top-tier FMCG Why he made a step change in his career to become an entrepreneur The Olive Oil category and how he approached Marketing and brand building Transferable skills from corporate to entrepreneurship Things he would do differently in the corporate world after running his own business More: Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian