118. James Chandler, CMO at the IAB speaks about Standardization, the "IT" Word!

Daniel sits down with James Chandler, Chief Marketing Officer at the IAB UK (the industry body for digital advertisitng), at the Retail Media Summit UK to speak about: The IAB's interaction with Brands and Retailers Why media standardisation is a focus topic in the industry right now  James' career path prior to IAB How to bring all the relevant industry players to the table for the greater good. Watch on YouTube: https://youtu.be/7FbuSF1FY1s  This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys  Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian