110. Rosie Houston, MD at Threefold on Retailer 1st Party Data Capabilities

This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys  Rosie Houston, MD at Threefold, sat with Daniel at the Retail Media Summit UK to speak about:  Her background at Boots and transitioning into being the MD of Threefold The evolution of Retail Media in the last year Building 1st Party Data capabilities In-store Retail Media and Digitization Boots Media Group’s USP for FMCG brands Watch on YouTube: https://www.youtube.com/watch?v=mTVt-3if6UE  Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian