Dare to never be the same again - Luke Woodhouse (RaggedEdge)

Luke Woodhouse, Executive Creative Director at Ragged Edge, shares his 15-year journey from a four-person studio to a 40-person powerhouse creating category-defining brands. This conversation explores the evolution of branding from nice websites to transformative digital ecosystems, revealing what it takes to create work that generates immediate business impact. Luke discusses major projects including Wise's global rebrand and Solflare's bold cryptocurrency positioning, explaining...